What’s In Your ‘Poo?

Sulfates. Alcohol. Sodium Chlorides.  If you want to be a savvy consumer these days, it’s almost like you need a degree in chemistry. But if you want to protect your tresses and your skin from harsh chemicals and toxins, you should know how to read the product labels. An educated consumer is an informed consumer and the leading companies in the hair care industry are taking notice.

One hot buzz word in the market is Sulfate-Free. These are the harsh chemicals you should avoid in your natural hair care routine. They can irritate your scalp and leave your hair feeling dry and brittle. But in all cleansing products, including shampoos, there’s another buzz word called surfactants. These are the ingredients necessary to remove dirt and oil from your hair. So what are the good ingredients and the bad ingredients you need to avoid in your shampoos?

Here’ a quick guide to help you sort out the good, the bad and the ugly when it comes to reading the ingredients in your shampoos and conditioners.

Gentle surfactants to look for:
• Sodium Cocoyl Isethionate
• Disodium Laureth Sulfosuccinate
• Sodium Lauryl Sulfoacetate
• Sodium Methyl Cocoyl Taurate

Harsh/Drying surfactants to skip:
• Sodium Laureth Sulfate
• Sodium Lauryl Sulfate
• Ammonium Lauryl Sulfate
• Ammonium Laureth Sulfate
• Sodium Myreth Sulfate/Soap
• Saponified Oils /Mineral Oil, Lanolin and Petroleum
• Formaldehyde

Coming soon to CurlMatch, we will label those recommended hair products that do not contain sulfates  as ‘Sulfate-Free’ to help you make an informed decision for your hair care and styling needs.

CurlMatch is a new, innovative mobile app that matches your unique hair texture and type to a list of recommended hair products. CurlMatch is for people with wavy hair,curly hair, kinky hair straight hair and natural hair. Your best hair day is just a click away.

Download us on the app store: itunes.apple.com/us/app/curlmatch/id1113667647?mt=8


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